Introduction
Metabolife, based in San Diego, manufactures and distributes weight-loss dietary supplements throughout the U.S. To stand out in this crowded market, Metabolife needed to transform itself from a simple weight-loss product into a brand that supported people as they tried to make themselves more healthy. They decided to give their site a fresh design and offer a whole new set of interactive tools.
Design and development shop ISL Consulting of San Francisco partnered with ClearMetrics, a New York digital agency, on this project. ISL and ClearMetrics are sister companies, with ISL focused on engineering and theming and ClearMetrics on marketing and campaign management. Together we decided that the best way forward was to create a social business site that promoted Metabolife’s wellness brand by letting customers form a community to support one another in their pursuit of healthy lifestyles.
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